Amazing opportunity to lead the marketing function to drive visitors to this unique music and entertainment event. Working with a fantastic bespoke space and hugely talented production, creative, ticketing and brand partnerships teams, you will bring your live events/ visitor attraction experience to deliver across a broad range of marketing channels.
Brand and communications
- Manage the brand/house style
- Responsible for developing and managing campaign strategy
- Manage delivery of brand campaigns to achieve marketing objectives
- Grow the show's digital strategy to increase audience and revenue
- Develop and manage relationships with external agencies
- Proven experience of planning and implementing creative, innovative and exciting communications and marketing strategies to generate audience engagement
- Production of communications materials and reports for partners
Ticketing & Commercial
- Develop a successful year-round ticket strategy to meet sales targets in partnership with internal ticketing teams
- Create and deliver campaigns to drive overall income for the show including, but not limited to, merchandise and drinks revenue
- Management of audience database, in conjunction with ticketing teams
- Development and management of new and existing Third-party sales channels such as ticket agents, travel trade and group markets
Management
- Leading a high-performing marketing and communications team and overseeing the management of the Marketing Officer
- Plan and manage the annual marketing budget ensuring the team is working within set parameters
- Work in partnership with multiple teams including production, customer relations, ticketing and brand partnerships to ensure brand is effectively represented across all consumer touch points
Experience
- Proven record of growing audiences, ticket sales and revenue in theatre/ musical theatre
- Proven record of developing and implementing creative concepts
- Passion and experience in building entertainment brands
- Experience of groups marketing and travel trade
- Capability to lead a successful team
- Ability to build effective relationships with key stakeholders with the confidence to influence at all levels
- Reporting to management team and Board on marketing campaign and results
Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.
