We are looking for a Marketing Manager to work for a company who creates digital products and experiences that give businesses a competitive edge. They put customers at the heart of decision making, they move fast, unlock value and fuel sustainable growth. They work with some high profile brands such as Sony, S&P Global and GSK.
The client needs someone who has previous experience focusing on a companies new name, branding & positioning.If you have internal PR experience or worked with PR agencies, strategic thinker and have thought leadership, I would love to hear from you.
Salary: £55,000-60,000
Location: Liverpool Street. Hybrid - 2 days in the office, 3 days at home
Key Responsibilities:
- Manage the agency's marketing strategy and activations (including outbound), leading the team and delivering effective campaigns focused on the UK and US markets
- Plan and manage thought leadership content to support our growth objectives across markets (working with in-house writers and a PR agency)
- Plan and manage case study content for presentations and website
- Maintain the company website and keep content up to date
- Implement SEO and paid media initiatives (primarily SEM and LinkedIn) to attract visitors to the website and onwards to journey conversion
- Support our Business Development teams with account-based marketing (ABM) as needed
- Support the teams with content and marketing for events
- Manage the company's social media presence and profile on third-party websites
- Monitor and report on the effectiveness of marketing campaigns and actively seek to make improvements to our marketing based on insights
- Liaise with external PR agencies and vendors as needed
Skills Required:
- Extensive relevant experience in a similar role
- Proven track record of success in marketing management, with a focus on B2B marketing, generating MQL and supporting Sales/Business Development teams
- Excellent communication and interpersonal skills
- Experience of working with industry partners and vendors to plan and execute marketing efforts
- Able to work independently while also collaborating and organising activities across our UK and US offices
- Positive, can-do attitude
- Eye for detail
- Strategic and creative thinker
- A good understanding of Customer Experience & Digital Technology
- Familiarity with marketing technology platforms such as Salesforce, Sitecore and Adobe is a plus
Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.
