The is a great new role which sits within the Product and Propositions team and its purpose is to drive marketing engagement, identify opportunities to increase revenue and achieve key strategic objectives by improving product share gains, changing the way consumers think and increasing consumer preference for our products and services.
*This will be on a six month fixed term contract initially, to start in April. Salary up to £55k pro rata*
As the Campaign Manager your responsibilities will include:
* Day to day management of aggregate Marketing targets and plans, including creative, media, channel, budgets and measurement
* Timely forecasting, analysis of data and reporting of performance through all stages of the funnel, using data to optimise campaign results
* Manage the development of marketing activity, liaising with colleagues in other teams across the wider Marketing CoE, Product and Channel teams to ensure all activity is aligned to agreed plans and essential procedures are followed
* Support the development of briefs/ briefings including creative, targeting, media and production
* Develop and build new connected customer needs-based journeys for customers and prospects that are highly segmented, relevant and orchestrate multiple touchpoints, ensuring creative integration of ATL, BTL and Digital communications where relevant
* Oversight and approval of creative assets, media and targeting plans
Stakeholder Management and Leadership
* Develop deep and trusted relationships with key colleagues and stakeholders across the nominated business and Marketing CoE to ensure customer focus and marketing activity that meet business requirements and strategic objectives
* Maintain a regular dialogue with these stakeholders to keep them informed on all key milestones and outcomes, and providing clear recommendations to drive performance uplift
To be successful in this role you will have:
- Proven experience in creating, developing and delivering world class marketing communications through multiple channels, touchpoints and customer segments, working with teams both internally and external
- Sound and comprehensive relationship building and diplomacy skills to be able to communicate complex material, with the ability to guide and influence stakeholders, colleagues and external creative agencie
- A broad and extensive experience of digital and marketing, and proven results, particularly in direct marketing to customers via digital channels - including planning, scheduling and prioritising, customer targeting, channel management, effective promotion of products and services, personalisation, implementation and governanc
- Excellent communications skills, written and verbal, high levels of accuracy for work, combined with experience in developing and delivering world-class marketing activity.
Desirable:
- Experience in B2B marketing
- Experience of planning, building, delivering and reporting of multi-variant marketing activities across multiple channels including direct mail, email, SMS and display advertising
- Experience of working within an Agile project management environment
- Experience of working in a highly regulated industry
Handle Recruitment is acting as an Employment Business in relation to this vacancy.
