As many of our clients are discussing their 2025 events industry recruitment plans with a lot more confidence, we are expecting to see a continued focus on Marketing, Production and Client Development roles to support targeted, sustainable expansion.
Major industry players continue to expand their portfolios, acquiring niche businesses or forming strategic partnerships to diversify their offerings.
Recent examples include:
Informa agrees to buy Cannes Lions owner Ascential for almost £1.2bn
Arena Group Acquires Temporary Structure Specialists Showblock
From a recruitment perspective, the need to reshape teams has created additional movement in the events industry through the need to consolidate skills, rehiring through the natural attrition change brings, and the reality of larger event delivery budgets.
In addition, companies that have historically focused on domestic events, are also exploring opportunities to take their brands and expertise to international markets, focusing on Dubai, Singapore and Central Europe.
With investment, acquisition, and globalisation there is an appreciation of the internal challenges that can occur. The biggest concern is making individuals within high performing teams feel unsettled because their current role or skillset may not align with the new strategies, market conditions, or expectations. For our clients, this often leaves three options, upskilling current employees, expanding existing teams, or building out a dedicated team focused on growth.
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So what happens next?
If you are currently looking at your 2025 hiring plans, do you feel prepared or slightly overwhelmed? If you would like to discuss what these trends could mean to you, or if you are looking for some salary benchmarking don’t hesitate to contact me.
This blog was posted by Andrea Pell - Director (Sales | B2B Marketing | Event Operations)
From data planners to revenue generators, the candidates I support work on industry leading events, trailblazing B2B marketing campaigns and help SaaS platforms and creative brands realise their potential.
When commercially focused businesses need exceptional service and results that exceed expectations, it's because they know we can deliver.
The specialisms I cover: Sales recruitment | Marketing recruitment | Event Operations recruitment
The industries I support: Events & Exhibitions | Business Information & Insight | Creative Brands.